The few regular readers/visitors here will probably by now have realized that I haven’t posted anything in a few days. There was actually method to this madness. As some of you know, I teach a course at George Brown College on Social Media Marketing. By and large, a lot of the students in said class are new to the world of blogging, or, rather, the world of having a strategy behind their blogging. I preach regularity, or, put another way, that they should figure out how often they want to blog and stick to it. Every day, every other day, three times a week — whatever. Doesn’t matter to me. Just pick one and stick to it. I wanted to accurately demonstrate what happens when you start out like a house on fire and then taper off.

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