Archives for posts with tag: blog

I was talking to one of my classes at George Brown the other day, and I said something I used to say to the Grade 6, 7 and 8 classes I taught last year. I said that “why?” was the interesting question. All the other simple question words — who, what, where, when and how — are interesting, but the only one that really matters is the why. If you want to know the most interesting thing about, well, anything, you need the why; while it may be perfect and acceptable that someone loves you, knowing why somehow makes that most bestest of things even betterer.

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So, last Wednesday was crazy. Shortly after waking up I found myself dealing with something and someone — Shaun Usher — I didn’t think I’d need to.

LET’S REWIND.

In early February I wrote a humble little blog post to adorn my new personal site. It was about content aggregators and how they’re not creating anything new and/or, in my opinion, anything of value. I expressed my frustration that many writers can’t get jobs writing but that they could probably get jobs working as and for aggregators.

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A few days ago I wrote a post about being stuck. A lot of people read it and a few people — my friends Brodie, Jay and Peter — responded thoughtfully to it. I am still pretty stuck, but I am still trying to find my way out of it. One way is through writing. And, you know, blogging.

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The few regular readers/visitors here will probably by now have realized that I haven’t posted anything in a few days. There was actually method to this madness. As some of you know, I teach a course at George Brown College on Social Media Marketing. By and large, a lot of the students in said class are new to the world of blogging, or, rather, the world of having a strategy behind their blogging. I preach regularity, or, put another way, that they should figure out how often they want to blog and stick to it. Every day, every other day, three times a week — whatever. Doesn’t matter to me. Just pick one and stick to it. I wanted to accurately demonstrate what happens when you start out like a house on fire and then taper off.

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I was talking about bestselling author and all-around awesome marketing-and-everything-else guy Seth Godin in class the other day. I was explaining that Seth’s way of going about things — with regards to blogging — was something we should take note of. Why? Because Seth’s Typepad blog is simple and clean, not unlike his books (or his head). There’s not too much to each post, no grand idea that needs to be fleshed out over, say, 1150 words (the approximate length of my screed about Letters of Note and aggregation). Rather, Seth’s posts are always quick and clever, simple and informative. They’re just right — the porridge that Goldilocks ate. There’s meaning, value and power in that.

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