Archives for posts with tag: thought

The Straight Line is Godless

October 31, 2012 //
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I used to call my consultancy Postoneforty. I had a Facebook page called that. Now it’s called #messythink, named after — you guessed it — this blog. You can visit it at https://www.facebook.com/messythink.

Why the change?

For one, #messythink is more who I am. Postoneforty, and the idea behind it, well, that’s me too. But anyone who really knows the real Dave knows that, well, I think messy.

Messily.

No, messy. Messy.

This isn’t to say that my way is better or worse. It’s just my way. I take the long way around sometimes, but maybe I like the long way. And, more to the point, maybe the long way is better. Read the rest of this entry »

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Categories Business, Media, Thought, Writing

Better

June 8, 2012 //
0

Bigger better faster stronger. When I’m teaching I’ll often make fun of this idea because a) it’s not an idea, and b) it only gets embraced as an idea by people who wouldn’t know a good idea if it came up to them and introduced itself.

I make fun of “bigger better faster stronger”-type thinking because it’s so very (North) American; it pre-supposes that more is better. It does so by way of crafting seemingly sensible truisms: Bigger is bigger than smaller; faster is faster than slower; stronger is stronger than weaker. The “better” is the glue that holds this somewhat silly premise together. Because the word “better” is in there, some erroneously believe that this notion makes sense. Except it doesn’t.

Read the rest of this entry »

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Categories Advertising and Marketing, Business, Media, Strategy